October 20th, 2014
For Immediate Release
Comfort Research aquires North Carolina Company's Pool Float Product Lines
GRAND RAPIDS, MI – Comfort Research, a manufacturer of innovative and affordable furniture made primarily of bead and foam fill, has made an all asset purchase of T2 Marketplace’s line of inventive pool float products.
T2 Marketplace, based just outside of Charlotte, North Carolina, has been manufacturing a successful and extensive line of pool floats for children and adults. These products have been primarily offered through in-store and catalog retailers such as Sam’s Club, Bed Bath & Beyond and Frontgate.
“Given the materials they use to make their products, T2’s pool floats are both a natural fit for our capabilities and a natural extension of our current product offering,” said Matt Jung, President of Comfort Research. “The fact that they’ve been creative and not afraid to have some fun makes the parallels that much more clear”
Also coming over to Comfort Research from T2 as a part of this deal is Todd Youngblood, who has been serving as T2’s President. He will be joining Comfort Research in a roll that involves managing key account sales.
“Beyond the basic assets we’re acquiring from T2, we’re very fortunate to also be receiving the benefit of Todd’s knowledge, experience, creativity, and enthusiasm”, added Chip George, Comfort Research’s CEO.
Early plans for the new product line of pool floats are set to launch under the popular Big Joe® brand name. The Big Joe seating line is widely distributed through top retail channels and has great recognition and acceptance among consumers.
About T2 Marketplace
T2 Marketplace is a division of T2 International, both based in Mooresvile, North Carolina (just outside of Charlotte). T2 is an INC Magazine ranked fasted growing company and their focus is the development and sourcing of consumer goods based on strategic customer and vendor relationships. Among the hundreds of products they’ve taken to market, product success have including the Chilipad (www.chilitechnology.com) , the EZ Bed (www.ezbed.com), and NeoNoodle (www.neonoodle.com)
About Comfort Research
Comfort Research, headquartered in Grand Rapids, MI and having manufacturing facilities in Michigan and Tennessee, are the makers of Big Joe®, Fuf®, Bean Bagimals®, Classic Beanbag™ and the recently introduced Orahh™ product lines. The company is revolutionizing affordable furniture by developing products through innovation and research that deliver greater comfort, design aesthetics and value.
For more information, contact Cheri Trotter at 616-475-5000, ext. 245, or email: firstname.lastname@example.org